real estate, like cars, are sexy

Friday, January 18, 2019
Debbi DiMaggio

Quentin Bacon
Real Estate Is Sexy

We’ve heard the saying time and again … Sex Sells.

From the beautiful woman draped on a luxurious sofa between the glossy pages of Architectural Design or Elle Decor to that strong, handsome man showering beneath a luxury faucet shower head.

Sex sells, and people crave beauty.

Take Note: Pinterest is just one popular site both men, woman and young people go to find beauty. Pinterest Statistics (by Omnicore)

93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

Total # of Monthly Active Pinterest Users: 250 million (source) (Last updated 17/9/18)

# of Pinterest Users from the US: 125 million (Last updated: 17/9/18)

# of Pinterest Users around the World: 50%+ (Last updated: 17/9/18)

Total # of Pinterest Pins: 175 billion+ (Last updated: 17/9/18)


Total # of Pinterest Boards: 3 billion+ (Last updated: 17/9/18)

Total # of Pinterest Users who save Shopping Pins on Boards Daily: 2 million

Pinterest Market Value: $15 Billion+ (source)

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 50% of Pinterest users are from the US.

Buyers and Sellers want that too. (Even if they’re not totally aware of it, they do. That’s why we stage homes and have professional photographs taken.)

Marketing, like Sex, Sells.

Beautiful photographs displayed in a glossy brochure and online where Buyers scan the Internet in search of their dream home, attracted to, and lured in by the attractive photographs.

Professional photographs are key. As is staging. It is a fact Staging attracts more Buyers. A home is oftentimes the largest asset in a person’s life, thus investing in a home to make it appeal to the masses is crucial for the best return.

3 Things All Real Estate companies do in order to Sell a clients home.

All companies provide similar services.

But it’s the demeanor, passion, attitude and work ethic that sets each company and real estate agent apart.

1. MLS. All companies enter listings into the MLS. Some agencies will hold off. Be sure to ask why, if you are a Seller.

2. Open Houses.

3. Market & Advertise. 

Home Buyers, oftentimes, begin their search online. They also seek out local agents rather than use an out of area Realtor. Buyers have busy lifestyles, thus Open House’s are key to selling a home.

•Buyers SEEK out local agents.

•Buyers ATTEND Open Houses.

•Buyers SCAN the Internet.

Top 3 Places Agents Generate Leads for themselves and their Seller Clients = ROI

  1. Referrals. Past Clients. Other Realtors. Family/Friends, Neighbors, For Sale Signs.*
  2. Open Houses & Networking. (If you are a Seller selling your home, is your Agent/Company holding Open House’s each weekend? Are they networking and connected to other agents in and outside of their community?)
  3. Internet & Print Advertising. (Are they advertising your home and showcasing it across social media?)

•R  Referrals.

•O Open Houses.

•I   Internet.

How do we define Real Estate Agents & Real Estate Companies?

First off, who we are not.

We are not machines. We are not robots or technology. We are not Siri, or Alexa.

We are human. We are human beings.

We create an experience for our clients. We answer questions. We provide answers. We are a sounding board. Oftentimes a therapist, babysitter and psychologist. We offer advice and a place to vent and discuss. We are not one sided. We communicate and offer a human experience, a human connection. We embody skills and knowledge, expertise, and a wide network to assist each one of our clients.

Real Estate Companies like Real Estate agents emote a feeling. People experience different things when they walk into your home, a Real Estate Firm or a doctors office. Successful Agents like Companies should create a friendly, happy and positive environment that leads to a positive experience, and in turn creates more business and referrals.

Just a reminder

Real Estate is personal.

Real Estate is you. Real Estate is us.

* Go to Omnicore to read more Fun Facts on Pinterest

* For Sale signs and Open Houses are crucial marketing tools when selling a home. We have sold a few high high homes because of the For Sale, and from holding Open Houses. People who were not looking to buy ending up buying just because they happened to come upon an Open House, and others saw our For Sale sign and called. Moral of this story: No stone unturned.

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One Response

  1. Marilyn says:

    Hi Anna! Thank you for your message! Happy to have you follow Honey Bar Media, and it’s so great to hear that you’re benefitting from these resources!

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