Posts Tagged ‘Home Design’

Designed to Stay

Sunday, February 3, 2019
Debbi DiMaggio

For every home we bring to market there is work to be done. It might simply be painting and staging, or  it could be a number of things including painting and staging…… from replacing counter tops, refinishing hardwood floors, changing out hardware, updating lighting and landscaping the front, side and back garden. In this case I updated a home for our clients to stay with the intention that one day they would sell and wanted it to be ready for market but in the meantime they could enjoy. At the time our clients were living abroad in the Middle East, and knowing they would soon return to live in their home, I was very nervous they wouldn’t like it. But thankfully it all worked out and they loved it.

Designed to Stay

It was back in 2016 when I first started using gold fixtures. Choosing the counters and back splash was harder than it looks. My intern Max went to a number of stores all around the Bay Area to bring back samples in various sizes and color variations while I was in Mexico. Every day while I was away we had Facetime meetings. A self proclaimed control freak I had to see what was going on. When I am in town I go 3x a day to check on the workers and the progress. Thank you MAX!

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Details Make the Difference.

Long check lists and punch lists, a google share doc, costs and expenses, a timeline and options, so many options. This remodel took about 2 months, full time. We updated 2 bathrooms, a kitchen, refinished the hardwood floors, painted every room, cleaned out the basement ( painted the garage and basement ) and changed out every light fixture. In a single bathroom there are so many choices and sizing has to be just right. From choosing a single toilet… there are many to choose from.. I usually opt for TOTO. Light fixtures, mirrors, cabinet pulls, faucets, tile and flooring all have to be chosen. And what size and shape of the tile are you going to use. And is the floor tile in the bathroom going to be the same as the shower tile? Choices choices. My suggestion is to start with a very long list. Keep it in a Google Sheets, then start sourcing and saving on Pinterest. You can see my many ideas at www.pinterest.com/debbidimaggio — Happy Pinning!

Sources: Lighting Sources: West Elm, Lamps Plus, Home Depot. For other recommendations reach out DebbiDiMaggio@gmail.com 510.414.6777

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real estate, like cars, are sexy

Friday, January 18, 2019
Debbi DiMaggio

Quentin Bacon
Real Estate Is Sexy

We’ve heard the saying time and again … Sex Sells.

From the beautiful woman draped on a luxurious sofa between the glossy pages of Architectural Design or Elle Decor to that strong, handsome man showering beneath a luxury faucet shower head.

Sex sells, and people crave beauty.

Take Note: Pinterest is just one popular site both men, woman and young people go to find beauty. Pinterest Statistics (by Omnicore)

93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

Total # of Monthly Active Pinterest Users: 250 million (source) (Last updated 17/9/18)

# of Pinterest Users from the US: 125 million (Last updated: 17/9/18)

# of Pinterest Users around the World: 50%+ (Last updated: 17/9/18)

Total # of Pinterest Pins: 175 billion+ (Last updated: 17/9/18)


Total # of Pinterest Boards: 3 billion+ (Last updated: 17/9/18)

Total # of Pinterest Users who save Shopping Pins on Boards Daily: 2 million

Pinterest Market Value: $15 Billion+ (source)

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 50% of Pinterest users are from the US.

Buyers and Sellers want that too. (Even if they’re not totally aware of it, they do. That’s why we stage homes and have professional photographs taken.)

Marketing, like Sex, Sells.

Beautiful photographs displayed in a glossy brochure and online where Buyers scan the Internet in search of their dream home, attracted to, and lured in by the attractive photographs.

Professional photographs are key. As is staging. It is a fact Staging attracts more Buyers. A home is oftentimes the largest asset in a person’s life, thus investing in a home to make it appeal to the masses is crucial for the best return.

3 Things All Real Estate companies do in order to Sell a clients home.

All companies provide similar services.

But it’s the demeanor, passion, attitude and work ethic that sets each company and real estate agent apart.

1. MLS. All companies enter listings into the MLS. Some agencies will hold off. Be sure to ask why, if you are a Seller.

2. Open Houses.

3. Market & Advertise. 

Home Buyers, oftentimes, begin their search online. They also seek out local agents rather than use an out of area Realtor. Buyers have busy lifestyles, thus Open House’s are key to selling a home.

•Buyers SEEK out local agents.

•Buyers ATTEND Open Houses.

•Buyers SCAN the Internet.

Top 3 Places Agents Generate Leads for themselves and their Seller Clients = ROI

  1. Referrals. Past Clients. Other Realtors. Family/Friends, Neighbors, For Sale Signs.*
  2. Open Houses & Networking. (If you are a Seller selling your home, is your Agent/Company holding Open House’s each weekend? Are they networking and connected to other agents in and outside of their community?)
  3. Internet & Print Advertising. (Are they advertising your home and showcasing it across social media?)

•R  Referrals.

•O Open Houses.

•I   Internet.

How do we define Real Estate Agents & Real Estate Companies?

First off, who we are not.

We are not machines. We are not robots or technology. We are not Siri, or Alexa.

We are human. We are human beings.

We create an experience for our clients. We answer questions. We provide answers. We are a sounding board. Oftentimes a therapist, babysitter and psychologist. We offer advice and a place to vent and discuss. We are not one sided. We communicate and offer a human experience, a human connection. We embody skills and knowledge, expertise, and a wide network to assist each one of our clients.

Real Estate Companies like Real Estate agents emote a feeling. People experience different things when they walk into your home, a Real Estate Firm or a doctors office. Successful Agents like Companies should create a friendly, happy and positive environment that leads to a positive experience, and in turn creates more business and referrals.

Just a reminder

Real Estate is personal.

Real Estate is you. Real Estate is us.

* Go to Omnicore to read more Fun Facts on Pinterest

* For Sale signs and Open Houses are crucial marketing tools when selling a home. We have sold a few high high homes because of the For Sale, and from holding Open Houses. People who were not looking to buy ending up buying just because they happened to come upon an Open House, and others saw our For Sale sign and called. Moral of this story: No stone unturned.

Reinventing Our Lives after the Empty Nest

Tuesday, September 6, 2016
Quentin Bacon

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Real Estate is obviously a passion of mine.

From helping our clients to redesigning homes, I just love it! So when it came to making our move after the children flew the coup I knew exactly what I wanted.

It started with a vision. I knew I wanted low maintenance with a loft like open floor plan. I envisioned freedom and space and lots of white.

When our son left for his Freshman year at CU Boulder following in his sister’s footsteps I began to re upholster the furniture one piece at a time. Before I knew it all our dark furniture was pink! Or some shade of pink. I researched textiles, fabrics, wallpaper, re-upholstery providers and more. I leafed through magazines and immersed myself in Pinterest. The ideas were rampant.

By the time Chase returned home for Thanksgiving break his home had evolved. Tired of the things from our Scottsdale home — all of the oversized and brown furnishings….  pink and white and gold began to take over.

And by the time he was gearing up to head back to CU for his Sophomore year we were moving out of Piedmont ( where I had lived my entire life, except for a few interruptions ) to the home we visualized, discussed and successfully found. We shipped all of Chase’s favorite furniture to Boulder for him and his 5 other roommates to enjoy, while we kept ‘our’, rather, ‘my’ favorite things. Since I loved the style and design of the remaining pieces I re-purposed everything I chose to keep. I found a great re-upholstery tradesman and fabrics I fell in love with! From bench seat cushions and a sofa to ottomans and chairs, I recovered and re-purposed it all!  Reuse, re-purpose, recycle.

Beyond the furnishings, the interior renovation was next. It was nice to have so much time before actually moving in so I was able to have all the furniture re-upholstered and ready for placement when our new home was complete, rather then moving in and starting from scratch.

I had it all planned, every last detail.

I had visualized everything over and over again — had all the pieces ready, so once we completed the renovation and remodel everything was ready for placement!

The walls of the townhouse were awful — puffy, popcorn textured walls which took two weeks to sand, flatten and paint. It was a dust bowl!

Removing the wall to wall carpet was next.

Since I had everything pinned on my Pinterest Boards I knew exactly what I wanted. All I needed to do was hire the team and begin the work.

Creating Our Desired Look

Wide plank bleached white hardwood floors replaced the carpet on the first two levels which included an entry way, hallway and two bedrooms on the main level plus the main staircase, living, dining, kitchen; and powder room on the master bedroom level. The biggest impact came, as we worked to create our new look from Traditional to Modern Contemporary, was by removing all handrails and banisters. By removing the banisters and handrails the home opened up nicely and created a much more open and spacial feeling. The dramatic vaulted ceilings didn’t hurt either.

Eventually we will be adding lucite or acrylic hand-railings and a glass banister which will line and divide the stairwell from the living room.

Our son really wanted a plush carpet in the bedrooms. So I had our carpet guy, Felix, drop off sample after sample until we found the most plush, most comfortable, softest thick pile carpet. Nirvana!

The carpet was installed – last – in our master bedroom as well as in our wall-to-wall lined mirrored closet and in the third floor loft. We knew that would be where Chase would hang out while home from college.

The loft, with it’s stupendous San Francisco Bay Views and large picture window, a huge flat screen TV plus his two favorite cushy bean bags, he’s had since childhood, quickly became the perfect spot to relax and recline. We have had those furry brown bean bags for over 10 years no doubt — when he was ten and now at 20, he and his friends still play video games and watch TV immersed in those two bags of fluff today. Such wonderful memories and good times.

 Once the space was opened up, painted and new floors installed the kitchen and bathrooms were next.

For now we are going to live with the current kitchen configuration but we did replace the counters with Carrara marble and once our contractor frees up some time ( I have him pretty busy working on all of our listings for our clients ) will be back to install the shaker cabinet doors to match the newly installed shaker doors we added throughout – swapping out the original Traditional doors, baseboards and moldings to create our new, more modern look.

We remodeled two bathrooms with our master bath to follow once we gain a second wind.

Resources & Inspiration

Our tile came from Siena Tile and Stone in Danville and my ideas inspired by scrolling through multiple Pinterest Boards.

Restoration Hardware sink in the powder room, Toto toilets in all three bathrooms and Carrara marble and 9 x 36 porcelain tile from Siena Tile and Stone adorned respective bathroom floors.

First Floor Full Bath: Cabinet and Sink by Duravit, plumbing fixtures from Rubenstein Plumbing in Oakland.

Built-in lighted shelves discovered on Pinterest implemented by my trusty tradesman Jose and team.

My favorite – Z Gallerie – spherical chandelier appoints the dining room while sparkling crystal lighting from Lamps Plus complement the foyer and upper hallway.

When Your Kids Move On, Life Changes

so having a project really helped me during this transition. And it was really quite exciting to watch my vision become reality.

I just love our new home — it’s everything I’d imagined.

For those experiencing the empty nest, although life is different, you still do see your kids. And if you are anything like us you visit often, no matter where they venture.

Whether visiting Bianca in Australia or in Florence, Italy or meeting up with Chase during family weekend or on the road to catch a lacrosse game in Scottsdale, Arizona, Newport Beach or Boulder, Colorado or joining them for a ski weekend in Vail.

We are there!

Or as things go, this week…  Adam departs SFO to Tokyo to visit our daughter in Japan!!

So I guess the “Empty Nest” isn’t so bad after all.

XOXOX!

For suggestions, questions, resources or inspiration email me at debbidimaggio@gmail.com

Happy Designing!

and share your empty nest stories with us too.

Kenmore Before and After

Saturday, August 27, 2016
Debbi DiMaggio

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Before and After, Refresh, Renew, Flip This House, Home Renovation – From Lived In to Staged to Sell, Ask Us How – This is just another one of our listings we have brought to market looking refreshed and new. Reach out an allow us to help you too. www.DiMaggioAndBetta.com

if you build it … they will come

Saturday, May 10, 2014
Debbi DiMaggio

The Transformation of 227 Magnolia Avenue in just 2.5 weeks.

Before

After |  A little paint and landscaping goes a long way to beautify a lovely home.

The new house color and trim compliments the brown roof while blending in with the landscape and environment surrounding the home.

 

Stage One: Empty Home including window coverings, carpeting and most lighting.

Stage Two: Refinish Hardwood Floors – Add where necessary.

In this case we installed new hardwood floors in the family room, master bedroom, master bedroom closet, master bathroom, hall bath and powder room. We also refinished the floors in the kitchen and hallway to match the rest of the home.

Time: 10 Days [Read More..]

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