It is so important, from the very beginning, to choose an agent who is a team player and a collaborator, not a winner-take-all competitor. For any agent’s long-term success, he or she should cultivate relationships with other agents in the real estate community, not alienate them. We should all work as a team, rather than as individual islands. If one agent has the listing, another is going to bring the buyer; that’s just how it works, so it pays to be kind. ( Excerpt from our book, the Art of Real Estate, Residential Real Estate Hand Guide. ) [Read More..]
Lights Camera Action – 312 Sheridan has officially been launched. Oakland Magazine attended the Sneak Peek Preview Reception to witness the sorts of things Realtors do when bringing a luxury home to market. Not many go over the top like this, but 312 Sheridan demanded a grand debut. Neighbors, joggers and walkers passing by witnessed the on-going makeover that had been transpiring over the past year. Everyone’s curiosity was peaked. Many of the guests enjoyed sharing their stories. Some were casual walkers from the neighborhood, others serious joggers passing through from the surrounding neighborhoods, and those like myself, who drive by the home multiple times a day. 312 Sheridan was and is a well traveled route and daily routine shared by many. And I too had been anticipating the unveiling.